How to Improve the Load Speed of Your Website

If you are a professional web designer, internet marketer, or even a casual blogger: The speed at which your website loads is one of the most important factors to determine the number of views your page will receive. Page load speeds, according to Google, now even impact your overall search engine optimization (SEO) rankings. If you are serious about your site, you need to be serious about stress testing it to minimize loading times.

One of the first things a web designer should do when optimizing their site’s speed is optimizing all of the images on their site in order to reduce file size. There are a number of free and paid programs available that will assist the developer in managing the size of their image files without sacrificing the inherent quality of the images. One of the best image optimization tools out there is Adobe Photoshop. Photoshop has long been the de facto standard for web graphics and the built-in algorithm used to minimize file sizes is one of the best around. However, because of the high cost of Photoshop, many amateur web enthusiasts will turn to the open source alternative to Photoshop called, Gimp. This program offers many of the same features as Photoshop and includes a file reduction algorithm almost on par with the one offered by Photoshop. Best of all, The Gimp is absolutely free to use.

Another crucial element in reducing your page’s loading speed is compressing the Javascript functions being used by your site. Today, most websites will have at least 3 different Javascripts running on page simultaneously and each one will add additional load time to your site. Luckily, there are a number of free websites that offer the ability to reduce the size of your scripts by several kilobytes per script. If your site is running multiple scripts per page, this can equate to a massive reduction in the time it takes someone to see your page loaded completely. Reducing the size and number of Javascript instances on your page can even help when load testing your server (click here to learn more about how to test this).

One of the best sites to “Minify” Javascripts is JS Compress has an extremely easy to use interface that any amateur web designer will have no trouble adapting to.


While there are other ways to further reduce the overall size of your website, these two are some of the worst offenders in terms of slow loading pages. If you simply optimize both your images and Javascripts on each page of your site, you should be able to shave several seconds off of the load time.


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